Citrus Connection Public Transit System Honored at Polk County Advertising Awards
The Polk County Chapter of the American Advertising Federation held their annual ADDY Advertising Award ceremony February 18th at the Polk Museum of Art.
The Polk County Chapter of the American Advertising Federation held their annual ADDY Advertising Award ceremony February 18th at the Polk Museum of Art. At the event, the Citrus Connection was honored with two awards: a gold ADDY for exterior bus design and the highest award in the category, a BENNY. The design that brought the gold accolades to the Citrus Connection was a bus wrap entitled Honoring Veterans. The bus depicts scenes from various military theaters along with a local veteran, Virgil Myers, today and during his active military service. It was introduced at last year’s Lakeland Veterans Parade and runs daily in the Lakeland area sharing the message of support for our service veterans.
The gold ADDY earned the highest points scored in its category, which qualified the entry to further win a 2011 BENNY Award. The BENNY is named after Dick Bennick who for years until his death in 1995 was an active member of the group and its executive director, as well as playing Dr. Paul Bearer on the Saturday afternoon Creature Feature movies that aired for years in the Tampa Bay market.
“We are very proud of the recognition” said Danny Ours, Executive Director of the Lakeland Area Mass Transit District. “We believe this bus is a reminder of our veterans courage and sacrifices over the years and a way to honor them all year long.”